Archive for June, 2008
Gatorade’s “Ball Girl” Viral Video Directed by Baker Smith of Harvest Films
Closed Published by stevew June 27th, 2008 in Captology, MusingsThe video above, produced for Gatorade (owned by PepsiCo), was part of a stealth viral marketing campaign. Gatorade is never mentioned, but a Gatorade bottle does appear under the the ball girl’s chair at the end of the video. As of this writing, this video has been viewed several million times.
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