Silicon Valley Musings

The video above, produced for Gatorade (owned by PepsiCo), was part of a stealth viral marketing campaign. Gatorade is never mentioned, but a Gatorade bottle does appear under the the ball girl’s chair at the end of the video. As of this writing, this video has been viewed several million times.

Another great example of viral media, Dipdive’s ‘Yes We Can’ Song on YouTube and on their site.

A parody using Senator McCain footage

I have been thinking about Dr. BJ Fogg’s recent video entitled “Elements of Simplicity.” I have been thinking about capital and tunneling and how they make Web-based products and services simpler.
I would suggest expanding the resource Money to Capital. This would allow other forms of capital to be considered when developing simple products and services. […]

Robert compared Microsoft and Google’s automated switchboards.
Several people commented that talking with a person is much preferred. I agree. In this day in age, a company should have all of the information that can be retrieved from an automated switchboard system easily accessible on a company’s Website. All the easily automated transactions (e.g. monthly […]

A month ago Robert came in to work and announced, “Office is Dead.” He went on to write. “Today I saw something that will totally transform my work life. SmartSheet. …. I’m going to use it to totally change how I work with other people.”
Well, It’s been a month. I am still using Microsoft Word […]

The Stanford Persuasive Technology Lab has created a new site, Captology.tv. Check it out.
Captology.tv is a place for sharing insights, observations, and ideas about persuasive technology through video. Some of our favorite videos are below, but please explore the rest of the site.
Nuggets are a look a tiny piece of persuasive technology, case studies […]

My recent post to the Stanford Persuasive Technology Lab

Originally posted to the Captology Notebook
It has been noted that SorryEverybody.com has a very personal feel. It presents the faces of thousands of Americans and their hand written apologies to the rest of the world.

SorryEverybody.com�s persuasive use of anonymity fosters such a personal feel. The site itself never reveals it creator�s identity; we only see […]

For the last couple of months I have been working with the Stanford Persuasive Technology Lab.
This weekend we unveiled BuddyBuzz, a service that makes reading interesting stories on your mobile phone fast and easy.