Barack Obama’s use of New Media

Today Barack Obama announced he is forming a presidential exploratory committee. He did so by placing a three minute video on his personal Website. He also has an About video on his site as well.

His team used the Brightcove for video delivery. The production values are very impressive.

He also does a weekly audio podcast. They are available from his official website and iTunes.

In his new book, The Audacity of Hope, he mentions his September 2005 post to the blog, Daily Kos. His post generated over eight hundred comments.

Online video, podcasting, and blogging, he and his team really “get” new media.


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